The Indian fashion started gaining popularity in the west in the 1960s and 1970s, just when the Indians also began adopting trends from the west. The ritual of infusing the two trends into one another sustained through the 1980s and 1990s, when the fashion world started infusing different cultures and traditions into another to create gorgeous designs like never seen before.
The western fashion industry has incorporated the classical Indian methods, textiles and crafts of colouring, printing, knitting, sequence of tinsels and golden thread and embroidery, various pants, shirts, skirts and dresses to display the infusion of the eastern and western cultures into one another. The classical hand block printing practices from Bengal is also became an important part of the Indo-western fashion industry.  

The Indians adore wearing sarees for every extraordinary event. Samantha Cameroon was spotted wearing a gorgeous saree recently at Diwali which clearly showed how much influence the Indian fashion has over the west! To get a gorgeous saree, all you really require is a glittery material with beautiful embroidered details wrapped about the shoulder and your mid-section.

Sonam Kapoor has played a vital role in introducing stunning Indian trends in the west. This spectacular cape with pants or skirts stitched and wrapped around like a saree is one of the most amazing combinations ever seen. This inventive design has been spotted in many formal parties and is a hot favourite of many fashion icons worldwide. Go for this style and see how you create wonders with your charizma.

Saree gowns with that typical Indian touch have also started gaining popularity in the west. This plain black saree gown worn by a western woman is so simple yet so elegant. The delicate golden embroidery over the outfit incorporates the Indian cultural beautifully and including one of these in your closet is a great way to enhance it.

The famous actress Judi Dench, is a huge fan of the Indian fashion wear and has been spotted numerous times on the red carpet wearing gowns in embroidered and block printed patterns inspired by the Indian trends.
Our website has been playing a little part in promoting Indian fashionwear and our USP is that we ship, endorse and offer a huge variety of these gorgeous indo-western garments to nearly a 100 countries worldwide.


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